The pitch
Charlie’s cat-footwear commercial inspires competing Paddy’s products. Dee invokes her merchandise contract; Mac tries eating the evidence.
Supporting source ↗CASE FILE · S05 E08

With a merchandising convention in town, the gang tries to build the Paddy's brand by developing marketable products---such as mittens for kittens.
THE SHORT VERSION · SPOILERS AHEAD
Charlie’s cat-footwear commercial inspires competing Paddy’s products. Dee invokes her merchandise contract; Mac tries eating the evidence.
Supporting source ↗The Lawyer’s paperwork gives him the merchandising rights and keeps the Gang away. Mac cannot destroy every copy.
Supporting source ↗Cat footwear is only the start. The competing pitches include a branded thong, a novelty towel, an egg-shaped device and a shotgun. Each team treats the others as business rivals.
Supporting source ↗Charlie’s opening commercial gives the mittens a full demonstration on a gray cat. Its bright “Kitten Mittons!!” lettering preserves the product’s on-screen misspelling.
Supporting source ↗THE EVIDENCE
The woman Frank calls Brenda wears purple during the merchandise promotion.Source ↗
Charlie brings the red cat mittens to the bar to explain his product.Source ↗
Dee joins the bar-table discussion before asserting her rights to merchandise revenue.Source ↗
Dennis models the Paddy’s Pub thong as his entry in the merchandise competition.Source ↗
Frank brings a promotional model into the kitchen while arguing for his own merchandise ideas.Source ↗
Mac presents the shotgun as a new Paddy’s product, escalating the merchandise rivalry.Source ↗
Sandy, wearing a gold-patterned halter top, accompanies Mac to the lawyer.Source ↗
The dark-haired woman with a star necklace accompanies Sandy and Mac.Source ↗
The Lawyer is confronted in his car by Dee and Charlie after their office visit.Source ↗
The bespectacled presenter addresses the small-business conference from a podium.Source ↗
Charlie films the opening Kitten Mittens advertisement in his apartment.Source ↗
The two women sit across from the lawyer in his office.Source ↗
The gang’s merchandise work takes place in Mac and Dennis’s apartment.Source ↗
Dennis, Dee, Mac and Frank watch Charlie’s homemade commercial in the bar.Source ↗
The gang attends the Philadelphia Small Business Investment Conference.Source ↗
Charlie watches from the back seat through binoculars while Dee waits in the driver’s seat.Source ↗
Mac demonstrates the novelty towel’s printed design during the kitchen merchandise pitch.Source ↗
Charlie’s commercial shows a gray cat wearing red mittens on its paws, with the product name spelled “Kitten Mittons!!” on screen.Source ↗
The conference presenter speaks at a microphone.Source ↗
Frank joins the kitchen product discussion with his egg-shaped novelty device.Source ↗
Mac holds up the shotgun during his pitch to Dennis in the bar office.Source ↗
A projection screen stands behind the conference podium.Source ↗
Mac recruits the women for an attempted sexual blackmail setup against the lawyer.Source ↗
The episode opens with Charlie’s deliberately rough cat-footwear advertisement.Source ↗
Mac chews the paper contract Dee says gives her a share of Paddy’s merchandise revenue.Source ↗
Tags document researched occurrences, not every appearance. Read the research notes and attribution.