CASE FILE · S12 E04

Wolf Cola: A Public Relations Nightmare

S12 E04Photograph not availableCharlie and Mac arrive at the gym wearing matching Fight Milk merchandise.
Still from Wolf Cola: A Public Relations Nightmare · sourced from episode inspection · rights remain with their respective owners

Franks Fluids LLC is in big trouble after a news segment shows Wolf Cola has become the official drink of Boko Haram. Dee and Dennis help with the PR nightmare while Charlie and Mac work on a scheme to make Fight Milk the official drink of the UFC.

THE SHORT VERSION · SPOILERS AHEAD

INSIDE THE CASE.

A disastrous mishearing

Frank confuses Boca Raton with Boko Haram, exposing Wolf Cola’s unexpected customers.

Supporting source ↗

An unwanted benefit

Fighters value Fight Milk for expelling fluids. Its creators instead add growth hormone, triggering failed drug tests.

Supporting source ↗

The apology unravels

The family’s television appearances worsen matters; Dennis’s hostility to dogs creates another scandal.

Supporting source ↗

The next story is theirs

Fight Milk briefly distracts from Wolf Cola until the broadcast identifies their shared parent company.

Supporting source ↗

THE EVIDENCE

THINGS IN THIS EPISODE.

Characters

Charlie Kelly180 other recorded episodes
Seen at

Charlie carries a portable stereo into the gym.Source ↗

Chet Wallum6 other recorded episodes
Seen at

Chet interviews the Reynolds family on the morning program.Source ↗

Dee Reynolds179 other recorded episodes
Seen at

Dee leans into Dennis’s television interview.Source ↗

Dennis Reynolds176 other recorded episodes
Seen at

Dennis starts his public-relations countdown.Source ↗

Donald “Cowboy” CerroneOnly recorded here so far
Seen at

Cerrone discusses the new formula with its creators.Source ↗

Frank Reynolds171 other recorded episodes
Seen at

Frank addresses the morning-news audience.Source ↗

Mac180 other recorded episodes
Seen at

Mac interrupts the televised weigh-in interview.Source ↗

Megan OliviOnly recorded here so far
Seen at

Olivi holds a microphone during the interruption.Source ↗

Paul FelderOnly recorded here so far
Seen at

Felder sits beside Cerrone in the backstage lounge.Source ↗

Locations

Paddy’s Pub147 other recorded episodes
Seen at

Both failed promotional teams return to the bar.Source ↗

The UFC gymOnly recorded here so far
Seen at

The promotional visit takes place among training equipment.Source ↗

Objects

Boomboxes4 other recorded episodes
Seen at

Charlie’s stereo accompanies the sales entrance.Source ↗

Crow trapsOnly recorded here so far
Seen at

Charlie carries capture equipment into the bar.Source ↗

Laser pointers2 other recorded episodes
Seen at

Mac points out supposed flaws in the ring girls’ bodies.Source ↗

Tablet computers3 other recorded episodes
Seen at

A tablet displays the Fight Milk logo.Source ↗

The news-cycle clockOnly recorded here so far
Seen at

The digital display resets to twenty-four hours.Source ↗

Food & drinks

Crow’s eggs1 other recorded episode
Seen at

The advertisement promotes crow eggs as an ingredient.Source ↗

Fight Milk3 other recorded episodes
Seen at

A labeled bottle stands beside the fighters.Source ↗

Wolf Cola2 other recorded episodes
Seen at

Wolf Cola appears in the broadcast’s militant footage.Source ↗

Costumes

Fight Milk merchandiseOnly recorded here so far
Seen at

The pair wears shirts bearing the crow logo.Source ↗

Lab coats1 other recorded episode
Seen at

Charlie plays a scientist in the drink advertisement.Source ↗

Miscellaneous

Bodybuilding1 other recorded episode
Seen at

The commercial inserts a flexing, muscular body.Source ↗

Cocaine5 other recorded episodes
Seen at

Frank’s morning routine includes cocaine.Source ↗

Frank’s Fluids1 other recorded episode
Seen at

The news connects both scandals to the same parent business.Source ↗

Weigh-insOnly recorded here so far
Seen at

Cerrone appears onstage at the fighter weigh-in.Source ↗

SOURCES & NOTES.

Tags document researched occurrences, not every appearance. Read the research notes and attribution.