One advertisement, several agendas
Frank buys billboard space. Dennis wants to model, Mac runs a contest, and Dee and Charlie pursue online promotion.
Supporting source ↗CASE FILE · S04 E03
America's Next Top Paddy's Billboard Model Contest
S04 E03Photograph not available
Mac and Frank judge a contest to determine Paddy's next top model; Dee and Charlie strive to come up with YouTube's next sensation.
THE SHORT VERSION · SPOILERS AHEAD
INSIDE THE CASE.
The video shoot
Crazy Paddy’s red wig and shamrocks give way to Dee’s offensive Martina Martinez and Taiwan Tammy caricatures.
Supporting source ↗An accidental audience
Charlie posts Dee’s private video diary as PatheticGirl43; their deliberate attempt to repeat its popularity becomes another performance.
Supporting source ↗A contest with no prize
Frank reveals the billboard was already installed before the competition, making the contestants’ humiliation pointless.
Supporting source ↗THE EVIDENCE
THINGS IN THIS EPISODE.
Characters
Charlie Kelly180 other recorded episodes
Charlie operates a tripod-mounted camera in Dee’s kitchen.Source ↗
Dee Reynolds179 other recorded episodes
Dee models her red-wigged Crazy Paddy outfit.Source ↗
Dennis Reynolds176 other recorded episodes
Dennis competes beside the other male models.Source ↗
Frank Reynolds171 other recorded episodes
Frank directs a contestant beside the improvised barnyard set.Source ↗
Locations
Dee’s apartment29 other recorded episodes
The first promotional video is filmed in Dee’s kitchen.Source ↗
Paddy’s Pub147 other recorded episodes
The pub floor becomes a modeling set.Source ↗
Objects
BillboardsOnly recorded here so far
The finished billboard features Frank between two women.Source ↗
Camcorders17 other recorded episodes
A tripod-mounted camcorder records Dee’s performance.Source ↗
Kiddie poolsOnly recorded here so far
Male contestants stand beside a blue plastic pool.Source ↗
Volleyballs2 other recorded episodes
A volleyball flies between Charlie and Dee during the video shoot.Source ↗
Schemes
Modeling contestsOnly recorded here so far
Frank’s male contestants compete inside Paddy’s.Source ↗
Running jokes
PatheticGirl43Only recorded here so far
The online page displays the PatheticGirl43 account name.Source ↗
Costumes
Crazy Paddy2 other recorded episodes
Dee wears a red wig, shamrock beads and green shorts.Source ↗
Martina Martinez2 other recorded episodes
Dee performs the caricature outdoors in a turquoise dress.Source ↗
Taiwan Tammy1 other recorded episode
Dee wears a short black wig for another offensive video character.Source ↗
FOLLOW THE THREAD
CONNECTED EPISODES.
S14 E03 Connected through Taiwan Tammy, Crazy Paddy, Martina Martinez and 6 more.
S13 E08 
Connected through Green Man, Rex, Paddy’s Pub and 4 more.
S13 E09 
Connected through Green Man, Rex, Paddy’s Pub and 4 more.
S08 E02 Connected through Martina Martinez, Paddy’s Pub, Frank Reynolds and 4 more.
SOURCES & NOTES.
Tags document researched occurrences, not every appearance. Read the research notes and attribution.